Time-Tested Skincare: 70s Beauty Trends that Still Work Wonders Today


The 70s marked a vibrant era of beauty and skincare trends that continue to have a lasting impact on our routines today. Many of these timeless practices and skincare products have proven their efficacy over time, delivering outstanding results for individuals of all ages. In this article, we will explore the enduring beauty trends from the 70s that still work wonders for our skin, providing tried and true solutions for a healthy and radiant complexion.

1. Natural Ingredients

One of the most significant beauty trends from the 70s was the emphasis on natural ingredients. Many individuals turned to nature-inspired skincare solutions, such as aloe vera, honey, and essential oils, to nourish and revitalize their skin. These ingredients are still widely used today due to their numerous benefits, including hydration, rejuvenation, and antioxidant properties. Incorporating natural ingredients into your skincare routine can result in a healthier, more youthful complexion.

2. Minimalistic Skincare

In the 70s, skincare routines focused on simplicity and minimalism. Instead of bombarding their skin with an array of products, individuals opted for a few essential items that delivered effective results. This minimalist approach helped maintain the skin’s natural balance and prevented excessive product buildup. Simplifying your skincare routine today can still yield remarkable outcomes, ensuring your skin stays healthy and well-nourished.

3. Sun Protection

The 70s saw the rise of awareness regarding the harmful effects of sun exposure on the skin. As a result, sun protection became a vital part of skincare routines. Sunscreen with high SPF ratings, wide-brimmed hats, and protective clothing were essential to shield the skin from damaging UV rays. This timeless practice of prioritizing sun protection is crucial even today, given the increased environmental challenges. Remember to apply broad-spectrum sunscreen every day to safeguard your skin from premature aging and potential skin damage.

4. Gua Sha Massage

Gua Sha, an ancient Chinese technique that involves scraping the skin with a smooth-edged tool, gained popularity in the 70s for its numerous skincare benefits. This facial massage technique helps improve blood circulation, promote lymphatic drainage, and reduce muscle tension. Gua Sha remains a widely practiced skincare ritual today, offering similar advantages. Regularly incorporating a Gua Sha massage into your routine can enhance the appearance and overall health of your skin.


Q: Are these 70s beauty trends suitable for all skin types?

A: Yes, these timeless beauty trends are beneficial for all skin types. However, it is important to consider any specific sensitivities or allergies you may have to certain ingredients, and tailor your skincare routine accordingly.

Q: Can natural ingredients replace modern skincare products entirely?

A: While natural ingredients offer numerous benefits, they may not entirely replace modern skincare products. It is often a combination of both that can yield the best results. Consulting with a dermatologist or skincare professional can help you determine the most suitable skincare routine for your specific needs.

Q: How often should I perform a Gua Sha massage?

A: It is recommended to perform a Gua Sha massage 2-3 times per week. However, if your skin is particularly sensitive, it is advisable to start with once a week and gradually increase the frequency as your skin adjusts.

Q: Is sunscreen necessary even on cloudy days?

A: Absolutely! Clouds do not block harmful UV rays completely. It is essential to wear sunscreen daily, regardless of the weather conditions, to protect your skin from potential damage.