The Evolution of Skincare: How 70s Beauty Regimens Shaped Modern Practices

The Evolution of Skincare: How 70s Beauty Regimens Shaped Modern Practices

The Evolution of Skincare: How 70s Beauty Regimens Shaped Modern Practices


The world of skincare has evolved significantly over the last few decades. From simple cleansers and moisturizers to highly specialized treatments, the beauty industry has witnessed remarkable changes. In this article, we will explore how skincare routines in the 70s played a crucial role in shaping the modern practices we follow today.

Understanding 70s Beauty Regimens

The 70s were a vibrant era with a strong emphasis on natural beauty. Skincare routines of that time focused on minimalism, using ingredients readily available at home. Typical beauty regimens involved cleansing with mild soap or oil-based cleansers, followed by toning with witch hazel or rosewater, and moisturizing with a basic lotion or facial oil.

The Rise of Sun Protection

The 70s witnessed a significant shift in attitudes towards sun exposure. Tanning became highly popular, but so did concerns about the damaging effects of the sun. Sunscreens gradually gained recognition as essential skincare products. Initially, they offered limited protection, but advancements in formulations and technology led to the development of more effective sun protection products.

Introduction of Exfoliation

Exfoliation, a process that helps remove dead skin cells, gained recognition during the 70s. Mild scrubs made with natural ingredients like ground almonds or oatmeal were commonly used. However, these exfoliating methods were often too abrasive and harsh on the skin. The lessons learned from this era have led to the development of gentler exfoliators in modern skincare practices.

Skincare as Self-Care

The 70s popularized the idea of skincare as a form of self-care. Beauty regimens embraced relaxation and pampering. Face masks, steam treatments, and facial massages became an integral part of skincare routines. These practices not only improved the skin’s appearance but also offered a therapeutic experience, which influenced the rise of modern wellness-centered skincare.

The Importance of Natural Ingredients

The 70s marked a growing awareness of the potential risks associated with synthetic chemicals found in skincare products. Consumers became more conscious of the ingredients they used on their skin, opting for natural alternatives. This focus on natural ingredients, such as plant extracts and essential oils, laid the foundation for the clean beauty movement and the demand for organic and eco-friendly skincare products in recent years.


Q: What were the popular trends in makeup during the 70s?

A: The 70s were known for bold and vibrant makeup trends. Thick eyeliner, bright eyeshadows, and glossy lips were some of the popular choices. The disco era also introduced glitter and shimmer in makeup, reflecting the energetic and glamorous spirit of the time.

Q: Did the 70s influence hairstyles as well?

A: Absolutely! The 70s were famous for their iconic hairstyles. Farrah Fawcett’s feathered hair, for example, became incredibly popular, inspiring countless women. Other popular hairstyles included long and straight hair, shag cuts, and glamorous curls. The 70s revolutionized the way people approached hair care and styling.

Q: Are there any skincare products from the 70s that are still relevant today?

A: Although skincare has come a long way, some products from the 70s remain relevant. Natural ingredients like witch hazel and rosewater, widely used as toners, are still popular today. Additionally, facial oils have made a comeback in modern routines due to their moisturizing and nourishing properties.