How Skincare Trends and Routines Evolved in the 70s


The 1970s witnessed significant changes in skincare trends and routines, with a focus on natural ingredients and a growing awareness of the importance of proper skincare. The beauty industry introduced new products and techniques that revolutionized the way people approached their skincare routines. Let’s delve into the skincare trends and routines that defined the 70s.

The Rise of Natural Ingredients

In the 70s, there was a widespread shift towards using natural ingredients in skincare products. People became increasingly conscious of the harmful effects of harsh chemicals in cosmetics and sought gentler alternatives. Ingredients like aloe vera, jojoba oil, and honey gained popularity due to their soothing and hydrating properties.

Many skincare brands began incorporating these natural ingredients into their product formulations, emphasizing their organic and eco-friendly aspects. Consumers were drawn to the idea of using products that were free from artificial preservatives, fragrances, and dyes, promoting healthier and more sustainable skincare routines.

Importance of Daily Cleansing and Moisturizing

During the 70s, proper cleansing and moisturizing routines became essential for maintaining healthy skin. People recognized the importance of removing dirt, excess oil, and makeup residue from their faces, and cleansers specifically formulated for different skin types gained popularity.

Moderately foaming cleansers were introduced, providing a deep cleanse without stripping the skin of its natural oils. Toners became a staple in skincare routines, helping to balance the skin’s pH levels after cleansing.

Moisturizers took center stage as people realized the benefits of keeping the skin hydrated and plump. Creams and lotions enriched with natural oils, vitamins, and antioxidants became widely used daily skincare products. Sunscreen use also saw a significant rise as people became more aware of the damaging effects of sun exposure on the skin.

Focus on Healthy Lifestyle Habits

In addition to skincare products, adopting healthy lifestyle habits played a major role in 1970s skincare routines. A nutritious diet, regular exercise, and sufficient sleep were considered crucial for maintaining healthy and glowing skin.

Exercise, such as yoga or aerobics, gained popularity as it was believed to improve blood circulation and oxygen supply to the skin, resulting in a youthful complexion. Diets rich in fruits, vegetables, and whole grains were favored for their skin-nourishing properties.


Q: What other skincare developments took place in the 70s?

A: Apart from the rise of natural ingredients and a focus on cleansing and moisturizing, facial masks and exfoliators also became popular in the 70s. People started using masks to detoxify and rejuvenate their skin, while exfoliators helped in getting rid of dead skin cells and promoting cell turnover.

Q: Did the 70s introduce any skincare gadgets or tools?

A: Yes, the 70s saw the emergence of various skincare gadgets and tools. Electric facial brushes and rollers gained popularity for their ability to enhance the effectiveness of cleansing and massaging the skin. Facial saunas, which provided steam treatments, were also widely used for deep cleansing and promoting a healthy glow.

Q: Did makeup trends influence skincare routines in the 70s?

A: Yes, makeup trends played a role in shaping skincare routines during the 70s. The natural, minimalistic makeup look popularized by icons like Farrah Fawcett and Brigitte Bardot encouraged people to focus on achieving healthy and radiant skin. This led to an increased emphasis on skincare and the use of products that enhance the skin’s natural radiance.