Beauty Icons of the 70s: Their Skincare Secrets Revealed


The 70s were a remarkable era for beauty and fashion. From disco queens to bohemian muses, the decade spawned a multitude of iconic looks. But beyond the glamorous makeup and trendy hairstyles, skincare played a vital role in maintaining the radiant and youthful appearance of these beauty icons. In this article, we will delve into the skincare secrets of the 70s and explore the regimens followed by some of the most revered beauty icons of that time.

1. Embracing a Natural Approach

One prevalent trend among beauty icons of the 70s was a move towards embracing natural and organic skincare products. This shift in preference was driven by a growing awareness of the potential harms of synthetic ingredients and a desire to connect with nature. Many beauty icons turned to essential oils, plant extracts, and simple homemade remedies for their skincare needs. They believed that by using products derived from nature, they could achieve a healthy and radiant complexion.

2. Consistent Cleansing Routine

A rigorous cleansing routine was a staple in the skincare regimen of beauty icons of the 70s. Clean skin was deemed essential for a flawless complexion, and therefore they devoted ample time to this step. Mild cleansers, usually soap-free and non-drying, were preferred to remove makeup and impurities. Some beauty icons also relied on natural ingredients like honey or yogurt for their cleansing routine, as these were believed to have gentle yet effective cleansing properties.

3. Nourishing with Natural Oils

Beauty icons of the 70s were known for their radiant and glowing skin, and one secret behind this luminosity was the use of nourishing oils. Jojoba oil, avocado oil, and rosehip oil were popular choices for their rich moisturizing properties. These natural oils were applied onto the skin after cleansing, providing deep hydration and improving the appearance of fine lines and wrinkles. By incorporating natural oils into their skincare routine, beauty icons achieved a healthy and luminous complexion.

4. Sun Protection

The importance of sun protection was recognized by beauty icons of the 70s, as they understood the harmful effects of sun exposure on the skin. A broad-spectrum sunscreen with a high SPF was an integral part of their skincare routine. Many beauty icons also took additional measures to shield their skin from the sun, such as wearing wide-brimmed hats and using umbrellas. The emphasis on sun protection helped preserve their youthful and healthy-looking skin.

5. Pampering with Face Masks

Face masks were indulgent treatments beloved by beauty icons of the 70s. These masks served a range of purposes, from hydrating and nourishing to purifying and tightening the skin. Clay masks, with their ability to draw out impurities and excess oil, were particularly popular. Beauty icons would often create their own DIY face masks using ingredients like honey, yogurt, avocado, and oatmeal. The regular use of face masks helped them maintain a clear and glowing complexion.


Q1: What were some popular makeup trends of the 70s?

A1: The 70s introduced several iconic makeup trends, including smoky eyes, vibrant eyeshadows, winged eyeliner, and glossy lips. These trends are still celebrated and recreated today.

Q2: Did beauty icons of the 70s follow any dietary guidelines for their skin’s health?

A2: While specific dietary guidelines varied among beauty icons, many incorporated fresh fruits and vegetables, as well as foods rich in antioxidants and essential fatty acids, as part of their overall beauty regimen. They believed that a balanced diet played a crucial role in achieving a healthy and radiant complexion.

Q3: What other skincare products were popular among beauty icons of the 70s?

A3: Along with natural skincare remedies, beauty icons of the 70s often used toners, moisturizers, and serums tailored to their skin types. They also championed the use of face mists and refreshing sprays to keep their skin hydrated and refreshed throughout the day.