70s Skincare: A Look Back at the Popular Products and Practices

70s Skincare: A Look Back at the Popular Products and Practices

70s Skincare: A Look Back at the Popular Products and Practices


The 1970s were not only a defining era for fashion and music but also for skincare. With a strong focus on natural ingredients and a minimalistic approach, the skincare products and practices of the 70s left a lasting impact on the beauty industry. Let’s take a trip down memory lane and explore the popular skincare trends from this groovy decade.

Revolutionary Products

The 70s witnessed the introduction of several revolutionary skincare products that are still popular today. One such product is Oil of Olay, an oil-based moisturizer that quickly became a cult favorite. Its rich formula helped combat dryness and imparted a youthful glow.

Another iconic product from this era was Sea Breeze, a toner that promised to cleanse and refresh the skin. Packed with natural ingredients like eucalyptus and menthol, it became a staple in many skincare routines.

Natural and DIY Skincare

The 70s embraced a natural approach to skincare, with many people opting for homemade remedies. Honey, known for its moisturizing and antibacterial properties, was a popular ingredient used in homemade face masks. Avocado, yogurt, and oatmeal were also commonly used to create nourishing skincare concoctions.

Women in the 70s also turned to essential oils for their skincare needs. Lavender, rosehip, and tea tree oil were among the favorites, with claims of reducing acne and soothing skin irritation.

Gentle Cleansing and Exfoliation

Unlike today’s extensive multi-step skincare routines, simplicity was key in the 70s. Gentle cleansing and exfoliating products were preferred to maintain healthy skin.

Noxzema, a popular cream-based cleanser, was known for its tingling sensation and ability to remove dirt and makeup effectively. Another beloved product was St. Ives Apricot Scrub, a gentle exfoliator that used natural ingredients like apricot kernel powder to buff away dead skin cells.

FAQs Section

What were the popular makeup trends of the 70s?

The 70s saw a shift towards a more natural and minimal makeup look. Soft neutral shades, dewy skin, and natural-looking brows were in vogue. The disco era also introduced vibrant colors like electric blue and hot pink for those daring enough to experiment.

Did people use sunscreen in the 70s?

Sunscreen awareness was not as prevalent during the 70s. While some sunscreens existed, they were often greasy and not widely used. The emphasis on tanning and achieving a bronze glow instead of sun protection was more common at that time.


The 70s was an era of embracing natural beauty and simplistic skincare. From revolutionary products like Oil of Olay and Sea Breeze to DIY remedies and gentle cleansing, this decade left a significant impact on the skincare industry. Although skincare has evolved over the years, the influence of the 70s can still be seen in the focus on natural ingredients and gentle practices.